Photography
I’ve been responsible for photoshoot creative direction, model castings, shoot production and post production. I’ve worked closely with photographers, prop stylists, hair and makeup, models, digital techs, and retouchers to make each shoot a success.
For campaign and e-com shoots, I’ve created mood and lighting boards to discuss with photographers, especially to work out lighting equipment requirements. I’ve organized logistics from spacial layout to day-of flow and variant charts for e-com shoot.
Photography is one of my loves, and you’ll often find me taking some behind-the-scenes shots on set.
My Role /
Creative Direction
Model Casting
Production
Photo Selects
Managing retouching
BRINGING PRODUCTS TO LIFE
I’ve managed seasonal campaign and e-com shoots, from pre-production (mood, set, lighting, castings, product charts), to on-set art direction, through post-production management (selects, retouching).
I work closely with photographers, prop stylists, hair and makeup, models, digital techs, and retouchers to make each shoot a success. Photography is one of my loves, and you’ll often find me taking some behind-the-scenes shots on set.
SUMMER 2018
CAMPAIGN & E-COM PHOTOGRAPHY: Adam Franzino
FALL/WINTER 2016
CAMPAIGN & E-COM PHOTOGRAPHY: Hans Neumann
BEHIND THE SCENES PHOTOGRAPHY: Yonghee Hofman
ACCESSORIES
PHOTOGRAPHY: Ryan Scherb
HOME DECOR
Photography: Ryan Scherb
CUSHIONS & THROWS
PHOTOGRAPHY: Ryan Scherb
TABLETOP
PHOTOGRAPHY: Ryan Scherb
