ABOUT
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Yonghee Hofman is a strategic Creative Director with over 10 years of experience in art direction and content creation. Her multi-disciplinary career includes e-commerce, digital design, print, and photo shoot production.

Yonghee began her professional career in Chicago, covering interior design as a journalist and developing her love of design. An international opportunity drew her to Korea, where she helped launch the International Herald Tribune / JoongAng Daily, and was a founding member of the Life & Style desk. There, she worked closely with the editorial team, graphic designers, illustrators, photographers and interns.

After 5 years abroad, Yonghee moved to New York and joined Urban Zen, a luxury lifestyle brand founded by Donna Karan. She has worked closely with Donna since the inception of the organization to: develop the brand identity and voice; launch several websites and social platforms; oversee photoshoots and post production; manage a content calendar; and nurture a team of staff and freelance creatives.

She and her husband recently moved to Portland, Oregon, and here, the journey continues…